Ello for Insurers
Maela.life
Members, known as people.
Opt-in wellbeing and prevention programs for members of every age, that keep them engaged for years and surface needs early.

“Since Dad moved in with us, I barely sleep. ”
What it does.
Members who opt in receive regular, friendly calls. Ello surfaces needs early, from stress and sleep to mobility, caring for a parent or help at home, and routes each one to the right service.
- Engagement that lasts years, not one survey
- Needs surfaced early, while they are still small
- Program reporting across the whole membership
Always opt-in. Ello supports wellbeing programs. It is never used to price or underwrite individuals.
Needs surfaced this month, each routed to a service
How it unfolds.
- 01
Opt-in
Members choose to join the Healthy at Home program.
- 02
Every month
Ello calls each member for a real conversation about life, home and health.
- 03
A need appears
David, 46, mentions he is now caring for his father and sleeping badly. Ello flags a carer-support need.
- 04
The right service
The prevention team offers his carer-support benefit and a call with a coach.
What Ello talks about.
Natural conversations that come back to what matters for this program, never a questionnaire read aloud.
Who it serves.
- Health and life insurers
- Mutuals and benefit funds
- Long-term care insurers
- Prevention and wellbeing teams
A phone call.
A life, understood.
No app, no screen, no form. Ello calls, has a real conversation, and understands as it listens. Press play.
Press play to hear Ello call Margaret. Watch what it understands as she speaks.
Demo call. Voices made with Ello’s voice engine; Margaret and her family are fictional.
Powered by the Ello Engine.
Voice
Calls anyone, on any phone.
Conversation
Talks like a person, not a form.
Memory
Remembers a life, not a session.
Life model
One living picture of each person.
Signals
Notices change, person by person.
Trust
Consent and control, by design.
Every life, understood.
Bring Life Intelligence to the people your organization serves.